Toyota Launches the Land Cruiser 250: A New Chapter in Off-Road Excellence

On April 18, 2024, Toyota Motor Corporation (Toyota) made waves from its headquarters in Toyota City, Japan, with the introduction of the “250” series to its Land Cruiser lineup. Accompanying this announcement are the special edition models ZX “First Edition” and VX “First Edition”, each offering exclusivity with a limited production run of 8,000 units in total.

Global Unveiling: The global unveiling of the Land Cruiser 250 marks a momentous occasion for Toyota enthusiasts and off-road aficionados around the world. From bustling urban centers to remote wilderness trails, anticipation runs high as enthusiasts eagerly await the opportunity to experience the unrivaled performance and unmatched capability of this iconic SUV firsthand.

Heritage Reimagined: With a heritage spanning over seven decades, the Land Cruiser has long been revered as the epitome of off-road prowess. Now, with the introduction of the Land Cruiser 250, Toyota elevates this legacy to new heights, blending time-honored tradition with cutting-edge innovation to create a vehicle that exceeds expectations in every terrain and condition.


Elegant Design: Beyond its rugged capabilities, the Land Cruiser 250 captivates with its striking design and refined aesthetics. From its bold grille and sculpted body lines to its luxurious interior appointments, every aspect of the vehicle reflects Toyota’s dedication to craftsmanship and attention to detail. Whether navigating city streets or traversing rugged trails, the Land Cruiser 250 exudes an aura of sophistication and style.


Enhanced Off-Road Performance with the GA-F Platform

The Land Cruiser 250 series introduces the GA-F platform, ensuring excellent off-road performance while maintaining ease of handling on various terrains. With the same platform as the renowned “300” series, the “250” series offers both reliability and practicality for customers.

GA-F Platform

Advanced Platform Features:

  • The GA-F platform boasts a ladder frame structure, utilizing non-linear tailor welded blank (TWB) welding technology and ultra-high tensile strength steel plates in strategic locations.
  • This construction results in a 50% increase in frame rigidity and a 30% increase in overall rigidity compared to the Land Cruiser Prado.
  • Newly developed suspension systems include a high-mount double wishbone (front) and trailing link axle (rear) for optimized front and rear suspension geometry, improving wheel articulation and off-road performance.

Advanced Technology for Enhanced Driving Experience:

  • Electric power steering (EPS) ensures reduced steering control loss, providing a crisp steering feel and improved maneuverability at low speeds.
  • The Stabilizer with Disconnection Mechanism (SDM) allows for front stabilizer state changes, optimizing driving performance and ride comfort both on- and off-road.
  • Multi-Terrain Select and Multi-Terrain Monitor systems provide off-road driving support, with selectable modes and camera assistance for enhanced visibility.

Robust Powertrains for Powerful Performance:

  • Two powertrain options are available:
    • 2.8-liter direct injection turbo diesel engine + Direct Shift-8AT, offering maximum torque of 500 Nm and fuel efficiency of 11.0 km/L in WLTC mode.
    • 2.7-liter gasoline engine + 6 Super ECT, delivering maximum output of 120 kW and fuel efficiency of 7.5 km/L in WLTC mode.

Functional Design for Practicality:

  • The Land Cruiser 250 series combines traditional and modern design elements, ensuring functionality and safety for passengers and cargo.
  • Available in three-row, seven-passenger and two-row, five-passenger models, with a wide front/rear couple distance and ample luggage space.
  • A 5:5 split floor storage third-row seat and glass hatch allow for convenient loading and unloading of luggage.

With its combination of advanced technology, robust powertrains, and functional design, the Land Cruiser 250 series continues Toyota’s legacy of reliability, durability, and off-road performance, ensuring a comfortable and capable driving experience in any situation.

LandCruiser 250 Lineup Offroad

Land Cruiser Special Editions: ZX “First Edition” and VX “First Edition”

To celebrate the launch of the “250” series, Toyota introduces the limited edition ZX “First Edition” and VX “First Edition” Land Cruisers. With only 8,000 units available, these special editions pay homage to the heritage of the Land Cruiser.

Land Cruiser Special Edition ZX First Edition
Land Cruiser Special Edition ZX “First Edition” 

ZX “First Edition” Highlights:

  • Based on the ZX grade with a 2.8-liter diesel engine
  • Features round Bi-Beam LED headlights, matte black aluminum wheels, and 18-inch off-road tires

VX “First Edition” Highlights:

  • Available with either a 2.8-liter diesel engine or a 2.7-liter gasoline engine
  • Exclusive Sand exterior color and Dark Chestnut interior color
  • Enhanced safety features include Toyota Safety Sense and Toyota Teammate functionalities

Both editions boast luxurious touches such as genuine leather covers, synthetic leather-wrapped door trim ornaments, and unique instrument panel decorations.

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